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Many unit linked insurance plan (Ulip) holders are having a tough time sticking to their investment choices, say life insurance company officials. For example, many of those who have invested predominantly in equities were looking to switch to debt fund options because of choppy market conditions. However, now with the government announcing a slew of big-ticket reforms and the benchmark indices moving upwards in the past few days, some of the investors seem to be doing a rethink.